Oldest Known Logos

Tracing the Roots of Branding: The Oldest Known Logos in the World

In the modern world, we are surrounded by logos. These symbols, typically representing a brand or company, are integral to our daily lives. From the iconic golden arches of McDonald’s to the simple yet powerful Apple logo, logos are a universal language of visual communication. However, the history of logos extends far beyond the digital age, with roots reaching back to ancient civilizations. In this article, we will explore some of the oldest known logos in the world, shedding light on the origins of this enduring art form.

The Oldest Known Logo

The distinction of being the oldest known logo in the world belongs to “Bass Pale Ale.” This British brewery’s iconic red triangle logo, a simple yet effective design, was registered as a trademark in 1876. The red triangle, which is an integral part of the brand’s history and identity, continues to be recognized today as one of the earliest trademarks in commercial history.

The Bass Red Triangle is not only a logo but also a symbol of the brewing heritage that dates back to the 18th century. It’s a testament to the enduring power of a well-designed logo to represent a brand across generations.

Ancient Egyptian Hieroglyphs

The concept of symbols as logos can be traced back even further in history, particularly to the hieroglyphs of ancient Egypt. Hieroglyphs were a system of writing that incorporated both logographic and alphabetic elements. While primarily used for writing, they often included symbols that could be associated with specific deities, royalty, and monumental structures.

One of the most iconic symbols from ancient Egypt is the Ankh, a hieroglyph representing life and immortality. This symbol was widely used in religious and funerary contexts and can be considered an early form of branding for the concept of eternal life.

Ancient Chinese Seals

In ancient China, seals played a significant role in official documents and personal identification. These seals were often intricately carved with unique designs or characters and pressed onto documents or clay. While not logos in the modern sense, they served a similar purpose in terms of marking ownership or authenticity.

Over time, these seals evolved into more decorative and ornate designs, often bearing the name or title of the owner. The use of seals in ancient China can be considered an early form of personal branding.

Oldest Known Logos
               Oldest Known Logos

Roman Signa Militaria

In ancient Rome, the concept of insignia, or military emblems, can be seen as a precursor to logos. These military symbols, known as “signa militaria,” were displayed on flags, shields, and other military equipment. They served not only as identifiers but also as symbols of allegiance and loyalty to a particular legion or emperor.

These insignia represented the power, authority, and identity of a legion or commander, bearing unique designs that could be instantly recognized on the battlefield. While not commercial logos, they were certainly symbols with strong associations and branding characteristics.

Medieval Guild Marks

During the Middle Ages, guilds of craftsmen and artisans developed their own unique marks to identify their work and products. These guild marks often incorporated elements related to their trade or craft, making them early examples of industry-specific branding.

These marks were not only used to identify the guild responsible for the craftsmanship but also to indicate the quality and authenticity of the goods produced. Over time, these guild marks evolved into more sophisticated and recognisable symbols.

Trade and Merchant Marks

As trade and commerce expanded during the Renaissance and into the early modern period, merchants and traders developed distinctive marks to identify their goods and businesses. These marks often included a combination of initials, symbols, and images that represented the trader’s identity and the origin of the goods.

One notable example is the mark of the Medici family, a prominent banking and merchant family in Florence during the Renaissance. Their emblem, featuring three interlocking circles, represented their family and financial prowess.


In conclusion, the concept of logos, as symbols representing identity, ownership, and authenticity, has a long and storied history. While the modern commercial logo may seem like a recent development, it is part of a continuum of human communication and branding that spans millennia. From ancient Egypt to medieval guilds and beyond, logos have played a fundamental role in human culture and commerce, demonstrating the enduring power of visual symbols to convey meaning and identity.


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