Negative space, the area around and between the subjects of an image, plays a crucial role in logo design. When utilized effectively, negative space can create visually striking and memorable logos that leave a lasting impression on viewers. In this article, we’ll showcase 10 stunning examples of negative space logos that demonstrate the power of this design technique and inspire your creativity.
FedEx
The FedEx logo is a classic example of negative space usage. At first glance, it appears to spell out “FedEx” in bold purple and orange lettering. However, upon closer inspection, the negative space between the “E” and the “X” forms an arrow, symbolizing speed, precision, and forward movement.
Amazon
The Amazon logo is another well-known example of negative space at work. The yellow arrow beneath the brand name not only represents a smile, indicating customer satisfaction but also forms a subtle arrow pointing from the letter “A” to “Z,” symbolizing the wide range of products available on the platform.
WWF (World Wide Fund for Nature)
The WWF logo cleverly incorporates negative space to depict the silhouette of a panda within the lettering. The use of black-and-white contrasts emphasizes the organization’s commitment to wildlife conservation and preservation.
Spartan Golf Club
The Spartan Golf Club logo creatively utilizes negative space to form the shape of a golfer in mid-swing, while also incorporating the iconic helmet of a Spartan warrior. This design effectively communicates the club’s blend of athleticism and strength.
Toblerone
The Toblerone logo features a hidden bear silhouette within the mountain design, created using negative space. This subtle nod to the Swiss origin of the chocolate brand adds depth and intrigue to the logo, inviting consumers to discover its origins.
Carrefour
The Carrefour logo cleverly incorporates negative space to form the letter “C” while also creating the illusion of an arrow pointing upward. This design conveys the brand’s commitment to progress, growth, and forward movement.
Baskin-Robbins
The Baskin-Robbins logo seamlessly integrates the number “31” within the lettering, using negative space. This subtle inclusion highlights the brand’s famous slogan, “31 flavours,” while also adding visual interest to the logo design.
Yoga Australia
The Yoga Australia logo creatively utilizes negative space to depict the silhouette of a person in a yoga pose within the letter “Y.” This design effectively communicates the brand’s focus on health, wellness, and mindfulness.
Spartan Golf Club
The Spartan Golf Club logo creatively utilizes negative space to form the shape of a golfer in mid-swing, while also incorporating the iconic helmet of a Spartan warrior. This design effectively communicates the club’s blend of athleticism and strength.
FedEx
The FedEx logo is a classic example of negative space usage. At first glance, it appears to spell out “FedEx” in bold purple and orange lettering. However, upon closer inspection, the negative space between the “E” and the “X” forms an arrow, symbolizing speed, precision, and forward movement.
Conclusion
These 10 stunning examples of negative space logos demonstrate the incredible versatility and impact of this design technique. By skillfully incorporating negative space into their logos, these brands have created memorable and visually appealing identities that effectively communicate their values, messages, and offerings. As you embark on your logo design journey, let these examples inspire your creativity and encourage you to explore the endless possibilities of negative space.
